Directing his first commercials at ad agencies ‘Y&R’ and ‘Della Femina’ in the late 1960s before moving on to form his own company with Phil Suarez in the 1970s, he has enjoyed massive success as a commercial director throughout the years, picking up numerous awards consistently.
giraldi has never strayed far from the medium and the business that he owes it all to. Still working and producing branding and marketing work to this day, his own production company, ‘Giraldi Media,’ in New York and LA, offer a network of other renowned international commercial directors through the company.
giraldi has been inducted into the NY Art Director’s Hall of Fame, one of the few film directors to be honored; and, in 2014, was the first commercial director ever to be elected to the Advertising Hall of Fame.
“The McDonald’s spot, ‘40,000 Friends’ showcases Burrell’s deftness at creating compelling documentary-style, targeted ads, tapping the considerable talents of iconic director, Bob Giraldi to bring its script to life.”
"He ALWAYS had a true understanding of advertising,
and he brought that knowledge along with his artistry
better than any TV director that ever lived."
-George Lois; Legendary Ad Man.